Nordic American Insurance
We decided not to go into the Russell Country Phonebook for the first 2 years that it was out. We thought that we would wait and see what happened. Then, by chance, our phone number was left out of the listings the second year. So many people kept asking us why we aren’t in the phonebook. It was at that point that we realized that people are using the Russell Country Phonebook a lot. We called their office and told them that we wanted in the next directory.
Suddenly, last February, our phone started ringing off the hook. My wife said, “What is going on? Why are we so much busier?” Then we thought, “Oh ya, the new phonebook is out with our ad in it!” We realized that was why our phone was ringing so much.
We are glad that we finally decided to put an ad in the Russell Country Phonebook. But we can’t help but wonder how much business we lost during the 2 years that we chose NOT to put an ad in their phonebook.
Lon & Joyce Bowman
Owner
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